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For her own search, Webb listed 72 qualities, ranging widely from "Likes cities, hates suburbs" to "Mac person PC person." Davis suggests eliminating qualities common to "any successful relationship, like 'honesty' and 'trustworthiness'....
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Make Contact Webb suggests keeping messages brief—98 words each, ideally—and individualized to each recipient: Ask yourself, What do I like about him?
Choose three new people to e-mail a day until you have a full roster of prospects, Davis advises, and take it off-line quickly—a date should be set up in six or fewer e-mails.
According to Slater, it's one of the few business models in which clients' failures are the company's win—the longer we seek, the more money they make.
Aiming to short-circuit this cycle, "e-flirt expert" Laurie Davis' hyperprescriptive (Atria) instructs us in a level of detail that is by turns grating and illuminating on how we should be "marketing our singledom." Here, the authors' best advice on joining—and enjoying—the mixer:1.
Get Photo-Ready Dating service How About We found that users who uploaded at least three photos received twice as many messages as those who had just one.
Upload seven, instructs Davis, who actually : "(1) close-up, (2) full-length, (3) close-up, (4) action shot, (5) full-length, (6) close-up, (7) action shot." Webb praises one sought-after woman's photo because "her hair and makeup didn't look overdone, but she had definitely spent time on both." In a study by the University of Rochester, women wearing red were found to be more attractive—yes, that old chestnut—and OKCupid reports that women get the most messages when their expression is flirty and their gaze is directed at the camera."Yet here I was, husband hunting and armed with only a handful of half-assed bullet points."Online dating is now the third most common way couples meet, with 30 to 40 percent of singletons logging in to some 1,500 services.In the marvelously titled (Current), writer Dan Slater tracks a phenomenon that started in 1965 with "computer dating"—essentially a digital compatibility test, dreamed up by two lovelorn Harvard undergrads desperate to meet Radcliffe girls—and mushroomed into an estimated billion a year industry.At 30, after a breakup that involved spotting her boyfriend draped around another woman, digital strategist Amy Webb decided to try meeting men online.And she did: On JDate, Match.com, and e Harmony, she met guys who were six inches shorter or 30 pounds heavier than advertised; who picked expensive restaurants and passed the check to her; and who told her, mid drink, that they were married."Never include your name or even initials." Keep your About Me section positive and fun, the way you'd ideally come across at a cocktail party.